UnBottle Water

Every day more than 100 million plastic water bottles end up in landfills, are incinerated, or enter our environment, where they will persist for hundreds of years. Plastic in the oceans is one of the greatest ecological challenges facing the planet, and plastic bottles — the third most common litter item found on beaches worldwide — are among the most egregious offenders.

Over the past 27 years, Nestl? has extracted more than 1.8 billion gallons of water from the San Bernardino National Forest for an annual fee of only $524, then bottled and sold it as Arrowhead Natural Spring Water for up to 2,000 times the cost of tap water. While Californians have curbed water use during one of the worst droughts in the state's history, Nestl?'s bottling operations have continued unabated. When Nestl? North America CEO Tim Brown was asked whether he'd move Nestl?'s operations out of California during the drought, he replied: "Absolutely not. In fact, if I could increase it, I would." Their San Bernardino Forest project threatens the existence of numerous plants and animals that rely on the perennial streams that are diverted into plastic bottles and sold.

This story isn't unique to California. Many massive beverage corporations are working to privatize our water and sell it back to us in plastic bottles.

Join the growing #UnbottleWater movement to protect public water and fight plastic pollution that's killing our planet. It's our water, not Nestl?'s.

Step #1:

Take a photo of yourself in front of a public water source — such as a water fountain, tap, reservoir, stream or pond — holding a sign that says "Our Water Not Nestl?'s." You can download sample signs here or here, but we encourage you to make your own.

Step #2:

Upload your photo to Facebook and/or Twitter using the hashtag #UnbottleWater and tag @Nestle. Personalize your message by adding your location. (On Facebook, remember to make the post public so your message gets out.) Here are some sample messages you can use:


  • Our oceans are choking on plastic waste. Stop @Nestl? and #UnbottleWater  

  • Plastic bottles are 3rd most common litter item on beaches worldwide #UnbottleWater @Nestl?  

  • Water is a public right, not a source for private profits. #UnbottleWater @Nestl?  


Plastic pollution is killing our oceans, and water bottles are one of the worst offenders. Enough! Stop @Nestl? and keep our water out of plastic. Learn more: www.biologicaldiversity.org/campaigns/unbottle #UnbottleWater

Water is a public right, not a source for private profits. People everywhere are standing up against Nestl? bottling our shared water resources. Learn more: www.biologicaldiversity.org/campaigns/unbottle #UnbottleWater @Nestle

Step #3:

Spread the word: Encourage your family and friends to join the movement, too.

Every year the bottled water industry spends millions of dollars running aggressive campaigns designed to turn us from the tap to their water, bottled in plastic. The oceans in particular are suffering under the strain of this excessive waste; the most recent research estimates that more than 5 trillion pieces of plastic are floating in the world's oceans, directly threatening hundreds of species — from ancient leatherback sea turtles to the majestic Laysan Albatross — with entanglement and ingestion. By submitting your photo, you can show Nestl?, lawmakers and everyone else that people care deeply about protecting our public water, and about protecting our oceans from the perils of plastic pollution.


Photo credits: Banner courtesy EpSos.de/Flickr; otter courtesy PaulWilliams/Flickr.